Email Marketing: A Quartette of Benefits
A young man interviews for an accounting job with a new startup company.Â He speaks directly to the owner, who asks him the usual questions about his background and education.Â The owner finally asks the young man if he has any questions he wants to ask.Â â€śYesâ€ť, says the prospective employee.Â â€śWhat will be my main responsibility?â€ťÂ â€śThatâ€™s easyâ€ť replies the owner.Â â€śI have a lot of things to worry about, so I want you to take over all the worries about money.â€ťÂ â€śI can do thatâ€ť said the young man confidently.Â â€śGood!â€ť said his new boss, â€śyouâ€™re hired.Â Iâ€™ll pay you a salary of one-hundred thousand dollars a year.â€ť
â€śOne-hundred thousand a year!â€ť exclaimed the new accountant.Â â€śHow can a new business like yours budget that much?â€ť
â€śThatâ€ť said his boss â€śis your FIRST worry.â€ť
If your company, whether new or well-established, has not budgeted a substantial amount for email marketing in 2014 YOU need to start worrying like that young man in the story!
Â According to Blue Fountain Media, a highly successful online marketing and website design company, email marketing is far outpacing hard copy snail mail as the most effective means of reaching and increasing your customer base.Â Hereâ€™s why:
1.Â Â Â Â Â Â The cost.Â Direct marketing takes a physical plant, and employees to run it.Â There is equipment and postage and envelopes and printing costs.Â Even the most modest company that still insists on using direct marketing is stuck with a huge budget to keep it going.Â With email marketing you do everything online with just one or two employees, max.Â There is no bulky equipment to break down and no Postal Service that takes holidays off to worry about.Â Email is totally green.
2.Â Â Â Â Â Â A well-constructed email drives traffic to your website, and is available for viewing at any time.Â Unlike direct marketing products, which are looked at once or twice and then either tossed or filed away and forgotten about.Â Your email can contain direct links to your website, and these portals are used consistently, even when a prospective client is not directly interested in the main email.Â Prospects often follow links not for the product or service being advertised, but because their interest has been piqued by some other item that they want to know about.Â This collateral interest is one of the great unrecognized sales generators of 2014.Â The company that takes advantage of this phenomenon is going to hear cash registers ringing like never before!
3.Â Â Â Â Â Â Youâ€™re building unshakeable loyalty when you use email marketing consistently and wisely.Â Whereas a direct marketing brochure or postcard has an immediate tactile and visual impact, it is all too easy to lose or throw away, and when that happens the client has no reason, no incentive to think about your services or products.Â But a series of well-written and well-researched emails, aimed directly at the clientâ€™s interest, will let that client know you are thinking about them constantly and trying your best to tailor your advertising to their particular needs and wants.
4.Â Â Â Â Â Â Timing is everything.Â Youâ€™ll know immediately how effect your email campaign is as it is tracked instantaneously.Â And youâ€™ll know immediately if something is wrong, when the emails you send are not being opened.Â Either way, the feedback is immediate so that your response can be similarly immediate.Â â€śWait and seeâ€ť is not a phrase youâ€™ll ever hear from your email marketing people.