Innovative Ways To Increase Visibility Of Catering Business
Innovative Ways To Increase Visibility Of Catering Business Catering marketing is one of the most critical elements of a successful catering company, but unfortunately, most catering business owners do not realize this. Unlike restaurants and large-scale catering companies, many catering businesses do not have the luxury of a storefront location to draw in business. This is because¬†most caterers work from home¬†or from shared rented premises and spend all their time either at the kitchen or at the event venue. Due to these reasons these caterers need to be a little creative with their marketing. Here are a few innovative ways to increase visibility of catering business.
Branding Your Company
To successfully and effectively market your catering business, you first need to build andmaintain your company’‚ā¨‚ĄĘs brand. You should sell your brand in your marketing campaign, because each and every brand has a unique blend of people, promotions, places, culture, prices and services. To develop your catering brand:
¬†-Design a Catering Logo:
-Create a website:
Cater for Weddings
Weddings provide excellent business opportunities for independent business caterers. For starters, request your friends or acquaintances that are planning to host a big party for their¬†anniversary, birthday or wedding¬†to choose your services for catering. For you to succeed in your marketing endeavors, you will need to offer exceptional catering services at the event. You can as well join forces with studios that sell wedding attires or the localwedding planners¬†and request them to¬†display your cards¬†in their storefront. You can offer to give a small discount to their customers on catering costs as a good will gesture. Moreover, reserve stands at bridal fairs where you will serve some samples to potential grooms, brides and their families.
Cater at Corporate functions
Corporate functions can be quite a lucrative business for caterers. Getting a catering contract especially for the newbie‚ā¨‚ĄĘs is not that easy, but it need not be that difficult either. To land yourself a corporate¬†gig, send a professional brochure¬†along with a link of your website to various local businesses. Later contact these businesses and inform them that you’re available to cater for their corporate functions.¬†Persistence is the key¬†here, thus you need to be patient and keep following up. Another way to land a corporate gig is to befriend someone who works in a government or private organization and persuade them to give you a catering contract by offering them¬†versatile services and incentivessuch as discounts and “value added” benefits (e.g. some free wine or free appetizers).
Cater at Private parties
Catering private parties can be a¬†lucrative business especially for starters. Private parties include birthday parties, beach parties, bachelor and bachelorette parties, bar or bat mitzvahs, private parties on boats, picnics, debutante parties, barbecues, holiday parties, anniversary parties, and many more. To effectively reach this audience, post brochures including your website address on as many¬†bulletin boards in your locality as possible. Another way to promote your business is to offer to cater a party in your locality for free. Besides offering quality services in such an event, dish out your business cards and undoubtedly, the guests will spread the word about your awesome services.
Pimp Your Catering Ride
Regardless of kind of catering service you are running, you will¬†need a vehicle¬†to effectively deliver your catering services. It is wise to turn that van, station wagon, or trailer into a mobile advertisement by painting your company’‚ā¨‚ĄĘs name, logo, phone number and website’‚ā¨‚ĄĘs URL on your vehicle.
Work on Public Relations (PR)
Having landed a number of gigs and your clientele is satisfied with your services, it is time to further increase your business visibility by¬†participating in your local community. For instance, you can volunteer to cater for an awards ceremony at a local school, provide the children with free backed goodies for their bake sale or even volunteer to cater for a non-profit fundraising event. Getting involved with the community will enable the local media and the local people to notice your business presence.