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Email Marketing: A Quartette of Benefits

A young man interviews for an accounting job with a new startup company.  He speaks directly to the owner, who asks him the usual questions about his background and education.  The owner finally asks the young man if he has any questions he wants to ask.  “Yes”, says the prospective employee.  “What will be my main responsibility?”  “That’s easy” replies the owner.  “I have a lot of things to worry about, s ...

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How to Create a Successful Email Marketing Campaign

Email marketing campaigns are very useful for helping you get the word out about promotional events and items available at your business. However, email marketing campaigns are only helpful if they are conducted properly. Poorly constructed email marketing campaigns will not only not help your business, but can actually hurt your credibility and damage your brand identity. Here are a few things you can do t ...

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