5 Effective Advertising Ideas For Your Business
Marketing techniques change often and they change fast. Things you may have learned in college or methods that worked for you in the past may no longer be nearly as effective. In today’s turbulent economy, you can’t afford to waste money on inefficient marketing campaigns. What should you focus on? Here are some of the most effective, low-cost ways to draw people into your business.
1. Partner With Other Businesses
Businesses that offer complementary services can help to promote each other’s brands by doing promotions together or agreeing to recommend clients to each other. For example, florists and hair salons can work together for wedding-related business. Come in with a receipt from one store and get a 10 percent discount at the other. Use your networking talent to help other local businesses work together.
More than ever, it’s essential to have a good, easy-to-use website. It’s estimated that more than 70 percent of people do online research before they ever physically purchase something from a store. If you have a strong online presence, you can draw in customers before they even get to your store.
Don’t underestimate the value of a simple sign campaign! Unlike newspapers or the Yellow Pages, which rely on an ever-declining number of subscriptions, people who are out and about will see your signs and remember your name. If you have a distinctive and memorable brand logo and name, these signs stand even more of a chance. To maximize this campaign, consider hiring an expert to help you. Visit PrioritySign.com for an example of what signage program professionals can do with a technique like this.
If you’re pitching your product through seminars, consider moving them to the Internet. This is cheaper and allows you to easily film a demonstration of your product to be watched by anyone on YouTube. You’ll save time and money by transforming your current methods into digital methods.
5. Follow Up With Leads
Collect emails of anyone who might be interested in hearing about your product. Add a form to your website, or ask customers if they want to be added to your mailing list. To encourage them, offer them a discount on their next visit if they sign up. Then take advantage of those emails. Keep in touch with your customers and alert them of upcoming promotions, new services and products, and opportunities to give feedback.