Advice from the Pros on Print Advertising
To get the best results from your print advertising campaigns, you need to knowÂ what to do. The following is some of the best advice from print advertising gurus and prosÂ on how to get the most bang for every buck you spend. Some of these may seem simple, but as seasoned marketers will tell you: many of the most successful print ad campaigns were based on seemingly fundamental ideas.
Keep it Simple, Silly
Unless it is absolutely necessary, keep your message brief and concise. Sometimes, less really is more. Wordy ads may work in certain situations, but you need to be quite sure of both your message and the audience.
In a world of multiple screens and augmented reality technology, it’s not a bad idea to market yourself with the assumption of a very small attention span on the part of your audience. The best ads are simple and get to the heart of the matter. Make your adsÂ succinct, specific, and to-the-point. People barely have time for anything more than that.
Pick the Appropriate Ad MaterialsÂ
Print advertising can be in the form of newspaper ads, banners, signs, billboards, flyers and posters. Choose the appropriate advertising medium and work with high-quality print services. Quality Sign Designer, for instance, is excellent at producing fantastic results-oriented customized signs and banners.Â This is what you should look for in the printing company you hire to design your printed ad materials.
Advertise Using Multiple Channels
After identifying your target demographic, the next thing you need to do is determine theÂ appropriate advertising channels. This is extremely important: it doesnâ€™t matter how compelling or powerful your print ad campaigns are, if they aren’t making it to the right audiences, you won’t see the conversions you’re looking for.
Look for as many avenues as you can afford to utilize and track them. Nowadays, many local businesses direct leads from their print ad campaigns to their websites. This is what you should do to as it is a tested and tried way to close more leads and prospects and combines the efforts of your traditional and digital marketing investments.
Compelling Copy and Calls-to-Action
No ad is useful without a compelling headline. You probably know this already, but it cannot be understated — your headline must rock! It’s gotta hook your audience, pull them in and get them toÂ read your message. Your headline is your first impression, better make it last.
Closely followed by your headline is your copy. If your headline gets them in the door, yourÂ copy is what seals the deal. If you cannot get them to listen to you, you will not get them to take any action.
If thereâ€™s any need for testimonials, include them or direct your audience to where they can be found. Finally, close your ad with an irresistible call to action. This is the heart of advertising. Read it, learn it, internalize it and repeat it to yourself until it becomes second nature.
Some final tips include getting local celebrity product endorsements and advertising onÂ online newspaper sites. If you can get a local celeb to endorse your product or service, yourÂ ad will most likely convert better and get you better results.
Keep these tips in mind for your advertising campaigns, and you’ll be a success.
Oscar KingÂ is a freelance writer and small business operator who contributes articles and advice on the challenges faced by the business community and the aspiring entrepreneur.