How To Get Customers To Share Your Brand
One of the hardest aspects to growing a business is to get loyal customers to share the businessâ€™s products. Customers might be quick to purchase a product, but getting them to endorse the product publicly is much more difficult.
However, in this digital day and age, getting customers to share a businessâ€™s product(s) is the key to global brand recognition. Through social media, businesses have the chance for their product to get noticed. But, if customers do not share the product, then the chances are much slimmer.
Thus, here are five ways to get customers to share your brand:
First and foremost, the key to getting customer marketing is through a good product. Products that are so-so or run-of-the-mill will not garner much attention over social media. Instead, products that are priced well, are interesting, and/or have a great message are more likely to be endorsed by customers.
Take Toms, for example. The company grew to popularity by creating a long-lasting product that included a global vision. Multiple companies have tried to compete with Toms, copying their exact same idea and initiative, yet Toms is still the top company. While all companies do not need a global mission to get noticed, they do need some sort of unique quality that makes them worthy of customer endorsement.
- Social Media
One of the best ways to get customers to share the brand is to put your business on social media itself. It connects you to the customer directly, and gives the customer an incentive to share your content, because your brand is now human. Instead of being another corporation, suddenly your brand and product feel comfortable and friendly.
Through social media, you have a chance to develop a relationship with your customers, which can lead them to endorse your products more readily, and often times without coaxing. In order to be fully present on social media, you will need a high speed Internet connection. Click here for more information.
- Word of Mouth
Create a clever hashtag for your company. These hashtags make your company searchable through channels like Facebook, Instagram, and Twitter, which is key to reaching a larger audience.
Ask readers to take photos using your product for a chance to be featured on your businessâ€™s social media channels. People love exposure, and by asking customers and fans to take a photo and give it a specific hashtag, you are giving them the opportunity to have their photo shown to thousands of people.
Give customers an incentive to sharing your content. Whether it is a direct note stating, â€śThanks for sharingâ€ť or reposting their photo onto your social site, people love being recognized for their actions.
When a brand takes the time to communicate to customers, it generates trust between the customer and brand, making the customer three times as more likely to share again.
Using these tips can help you gain exposure through customers sharing your brands.
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