Learn ASO the easy way with Mobile Action ASO Guide
App store optimization is not easy, but it is not impossible to learn. Just like many business owners have devoted themselves to learning and carrying out SEO for their businesses, so can app developers learn effective marketing strategies to capture and change the market.
ASO: To outsource or not to outsource?
The short answer to the question would be no. You will find great companies that offer app store optimization services, but this has its own downside. The agencies oftentimes offer one-time services during which they carry out app analysis, keywords research, content optimization and then they are gone.
To get continuous maintenance/management service, you have to cough up a significant amount every month, which is something that many developers cannot afford to do. Did you know that most app developers generate less than $500 per app per month â€“ what is considered the â€˜app poverty lineâ€™?
The Mobile Action ASO Guide
This is why Mobile Action developed its ASO marketing/optimization dashboard. Through this dashboard, any app developer can learn how to optimize an app to rank highly in organic search results, which are responsible for more than 63% of all new mobile app downloads.
The best thing any developer or business owner can do is to learn ASO or invest in a tool to use over the longer term. These are both available with Mobile actions online dashboard and tutorial/ASO Guide. Any initial investment will pay for itself leading to exponential returns over the longer term.
Key factors in ASO
From SEO, you have heard about on-page and off-page techniques, and they both play a role in determining the eventual ranking of a page in search engines results. On-page factors are within your control â€“ you can improve and change them whenever you like, such as titles, keyword placement etc. You have some control over off-page factors, but mostly you cannot change them at will, such a links.
In ASO, the equivalent of on-page factors would be your app names, choice and placement of keywords and developer names, which you are free to change at any time. These have a direct influence on whether or not you rank in search results for particular app names or categories within the app store.
As you learn ASO using the guide, you will find out tips for making the most of these factors to improve your appâ€™s position, as well as other non-text factors like icons, screenshots and images.
Within the app store, the algorithm searches and serves up results to users according to reviews, user ratings and the number of downloads the app had garnered. These are the equivalent of off-page signals, since you can exert some influence on them by encouraging users to give reviews and market the app on other online platforms. However, you cannot fully control them.
Using the guide, you will know why every factor is important and how it can be used. For additional information and news regarding trends and changes in ASO, you can also visit the Mobile Action blog to learn the latest techniques to leverage your app for better performance.