The prestigious speakersâ€™ bureau
Some people may not be sure as to the definition of a speaker bureau. In simple terms it’s an agency. It’s a company, a business which it gathers speakers to its stable and represents them. A speakers bureau is a middleman, a business between audiences which are looking for speakers and the speakers who could speak to those audiences.
Of course there are all types of audiences and naturally there are all types of speakers. The best speaker bureau will have a range of professional speakers who are able to talk to a variety of audiences, and will have the marketing expertise to communicate expertly with groups seeking to find the appropriate speaker or speakers.
What makes a good speaker bureau?
Experience and expertise would have to be primary characteristics that set a particular speaker bureau above the rest. Obviously they need a range of speakers and these must be from the top drawer. A speakersâ€™ bureau will not last very long in business if (a) they don’t have a wonderful array of professional speakers and (b) they don’t have the ability to place the right speaker for the right event.
You see there are two major aspects to being the operator of a successful speaker bureau. You must have the speakers and you must have the ability to send the right speaker to each event. The world’s best speaker, someone who is brilliant in motivating and inspiring an audience, is possibly the worst choice if they are not appropriate to a particular audience. This is what separates the top speaker bureau from the rest. The best bureau will go out of its way to find out everything about the audience. Once they know the needs, requirements and wishes of the people who will be in the audience, then and only then will the bureau select the ideal speaker.
How to choose a speaker bureau?
This can be a very simple task. Look at how long the bureau has been in business and look at the list of people who are on their books. These two facts alone will give you an excellent idea as to the quality of the bureau. The two factors tend to go hand in hand. The bureau with longevity is nearly always the bureau with an outstanding selection of professional speakers.
You should look for two things when choosing a speakers bureau. How quick, efficient and polite are they in responding to your initial inquiry? How much time and effort do they put into finding out about your audience? Get the right answer to both of those questions and you are looking at a perfect partnership. Take your time in making a selection. The right bureau can be the right partner for life.