Student Entrepreneur: 5 Ways to Promote Your Business on Campus
You may be somewhat limited in your ability to promote your business on a college campus. Even if you happen to be a student, there could be restrictions related to business promotions in the vicinity of the school. However, by checking in with the administration you should be able to find out which of your ideas is permissible and which ones are likely to get you expelled. Here are a few types of on-campus promotions that you might want to think about trying when raising awareness of your brand with your fellow students.
- Word of mouth. The wonderful thing about starting a business in college is that you have an insular community of fellow students to act as your guinea pigs, your test audience, and your best customers during your time in school. And while it might seem antiquated, word of mouth is still one of the best ways to spread your name. When you have your fellow students acting as brand ambassadors and recommending you to all of their friends as a trusted source of information, your reputation on campus is likely to grow.
- Social media. In this day and age, social media is practically synonymous with word of mouth when it comes to promoting your business. And there’s no more likely crowd to be enmeshed in the world of social networking than college students. Just look how “The Facebook” got started. With sharing, liking, and all kinds of other tools for social approval, it’s easy enough for other students to voice their position on your business. So encouraging your compatriots to express their satisfaction with your goods or services is a great step towards spreading your name across campus and beyond. And with no shortage of social platforms and networking tools at your disposal, you can no doubt find plenty of other ways to use social media to the advantage of your business, as well.
- Message boards. This could be interpreted in two ways. For one thing, there are notice boards located all over campus that you can likely post paper ads on, provided you first get approval from the administration. But nearly every campus now has an online component, as well, complete with myriad ways for students to meet and interact. So use these platforms to post information about your business for any other students or faculty that might be interested in purchasing your goods or services.
- Table on the quad. Most college campuses allow for student sales of all sorts via tables set up on the quad or elsewhere on the grounds. In some cases you’ll find yourself next to clubs trying to get money to cover their organization’s expenses. Or you might find people promoting extracurricular activities, Greek houses, or various religions. Everyone is selling something, in a sense, and you may be able to get in on the free advertising.
- Public events. Whether you find ways to advertise at sporting events (wear a sandwich board?) or other public gatherings (help to sponsor an Earth Day rally in exchange for advertising on tee shirts and posters, perhaps), there are plenty of public events that can raise awareness of your business. Of course, students taking programs through¬†http://www.onlinemba.neu.edu¬†may not have the same meet and greet opportunities as the average college student on a campus, but you could still get involved in community events, either on or off local campuses.